About Us
Built for UAE business owners who don't have a CFO on payroll.
We started PROFITZ ADVISORY because growing businesses in the UAE were either overcharged by large firms or underserved by solo practitioners with no regulatory depth. There had to be a better way.
Built for UAE business owners
who don't have a CFO on payroll.
We started PROFITZ ADVISORY because growing businesses in the UAE were either overcharged by large firms or underserved by solo practitioners with no regulatory depth. There had to be a better way.
Founded in 2020. Ready before every deadline.
Mathew K Mathew and Dujoe Mathew founded PROFITZ ADVISORY with a clear purpose: to serve the UAE business owners and enterprises who sign the contracts, run the operations, and still have to deal with FTA filings on the weekend.
When the UAE's corporate tax came into effect, we were ready: every client was structured, registered, and filed before the deadline. No scrambling, no last-minute panics. Just done.
Based in Dubai, we serve businesses across all seven emirates. Our approach is always the same: plain language, fixed fees, and genuine accountability.
Founded in 2020
Built from day one to serve UAE owner-managed businesses, not large corporates, not solo freelancers.
VAT-Ready from Year One
Not one penalty across our portfolio from the first year of VAT. Every client filed correctly, on time.
Corporate Tax: Ahead of Schedule
We worked through every client's structure before the corporate tax deadline, registered, filed, compliant.
All 7 Emirates
Based in Dubai, serving businesses from Abu Dhabi to Fujairah with the same standard of care across the UAE.
“Large firms or underserved solo practitioners had no regulatory depth or overcharged growing businesses in the UAE. We built we wished existed.”
Our Mission
Clarity in a complex regulatory landscape.
The UAE's tax and regulatory environment changes constantly. We stay ahead of every update so our clients never find out about a compliance change from a penalty notice. We provide regular, plain-language guidance so businesses can make informed decisions at exactly the right time, not after the deadline has passed.
Our Vision
The most trusted accounting firm for UAE SMEs.
We serve a multilingual, multicultural business community across all seven emirates. What unites us is a commitment to business ethics, accountability, and a standard of service that genuinely earns trust. We measure success by how long clients stay with us, not how many we sign. Most of us have been here for years.
Accounting & Bookkeeping UAE
Corporate Tax UAE
VAT Services UAE
Payroll Management UAE
Audit & Assurance Services UAE
Tax Residency Certificate (TRC)
Our Team
Managing Director
Mathew K Mathew
Co-founded PROFITZ ADVISORY to give UAE owner-managed businesses access to genuine regulatory expertise, without the overhead of a large firm. Oversees client strategy, compliance, and the firm's continued growth across all seven emirates.
Partner
Dujoe Mathew
Brings deep expertise in UAE financial regulation and client relationship management. Committed to staying ahead of every FTA update so clients are always prepared, never scrambling after a deadline.
Accounts Manager
Brinta Louis
Manages client accounts end-to-end, from onboarding to ongoing reporting. The point of contact clients rely on for clear communication, timely updates, and smooth coordination across all services.
Corporate Tax | VAT | Business Advisory |
Company Formation
FTA Compliance | Audit Assurance | Client Strategy | Regulatory Updates
Account Management | Client Relations | Reporting | Coordination
Senior Accountant
Jerry Mathew
Responsible for delivering accurate and timely financial reporting, accounting, and bookkeeping services across the client portfolio. Known for meticulous attention to detail and a practical approach to UAE tax compliance.
Accountant
Bhavya S Nair
Handles day-to-day accounting operations across the client portfolio with precision and consistency. Ensures financial records are always up to date, reconciled, and audit-ready - no exceptions.
Senior Accountant
Jerry Mathew
Bookkeeping | Payroll | Financial Reporting | VAT Filling
Accounting | Reconciliation | Financial Records | Compliance
Account Management,Client Relations,Reporting,coordination
Our Values
The Best Accounting & Bookkeeping Company in UAE
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Rooted in the UAE
We know UAE law, culture, and the FTA, not accounting in general, but accounting in this country.
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Ahead of the law
We track every FTA update so you never find out about a compliance change from a penalty notice.
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Clarity over comfort
We tell you the truth about your numbers, even when it's not what you were hoping to hear.
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Fees that make sense
We price for long relationships, not one-off engagements. No surprises on the invoice
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No file numbers
Every business we work with gets a solution built around them, not a package designed for someone else.
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Straight talk, always
No jargon. No hand-waving. Just plain answers to your financial questions, however often you need them.
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Your books, your visibility
You should always know where your business stands. Real-time, readable, no waiting for year-end.
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In it for the long run
We measure success by how long clients stay, not how many we sign. Most of our clients have been here for years.
Why Choose Us
What makes us genuinely different?
Not the usual claims. The specific things our clients come back for, year after year.
We know UAE regulations cold, not from a textbook
Six years of actual FTA dealings, VAT audits, corporate tax filings, and regulatory change. We've seen every edge case and defended clients through every one of them.
You always know exactly where you stand
Monthly reports in plain language. Fixed fees quoted upfront. No surprises at year-end, no bills you didn't expect. Transparency is the minimum, not a feature.
One firm handles all the complexity
Accounting, payroll, VAT, corporate tax, audit, company formation, handled under one roof by people who already know your business and your numbers.
Responsive, not reactive
Available on WhatsApp, by phone, in person. We don't disappear between filing dates, a concern every business burned by an absent accountant understands.